You Can Vote
Aboriginal participation in the federal electoral process has historically been below the national average. When Elections Canada commits to increasing awareness among Aboriginal peoples about voting (especially youth), you need to capture the attention of would be voters!
Strategy:
To develop educational and promotional materials and advertising that are eye-catching, informative, relative to the audience, and motivational. Spirit Creative focused on demonstrating the importance of pride, honour, a point of view – and choosing to make a difference.
Solutions:
Sprit Creative was responsible for providing strategic advertising, media relations and creative development services in support of the federal election. The Agency developed and executed a comprehensive, multi-faceted social marketing campaign intended to increase awareness of, and engagement in Canada’s electoral process among Aboriginal peoples.
Voter Information Guides were distributed to Aboriginal households. In addition, Posters and Newsletters were sent to key Aboriginal opinion leaders, decision-makers, organizations, and Friendship Centres.
A strategic media campaign, comprised of a radio commercial and a print advertisement (produced in English, French and Inuktitut), was broadcast/published in Aboriginal media across Canada.
Radio
Print
Collateral Materials
