Nutrition Labeling
When dieticians and nutritionists need to provide consistent information on Canada’s new Nutrition Label, you create a toolkit packed with the material they need; thus ensuring the creative is award winning!
Strategy:With effective community-based education, the widespread availability of nutrition information on food labels offers a significant opportunity to introduce discussions around nutritional health and well-being. Spirit Creative developed a supporting media relations campaign and strategic linkages and opportunities to the broader issue of healthy living (healthy eating and physical activity).We provided advice on focus group research, developed advertising, direct mail, and media relations.
Solution:In addition to the communications strategies, Spirit Creative managed the development, production and distribution of the Nutrition Labelling Toolkit for Educators. Significant campaign recall resulted from the use of engaging visual and audio creative products and ‘calls to action’ which were deemed appropriate to various audiences.
Collateral Materials
